Fjalla One and Inter Display are used under the terms of free license for commercial use 💛 Fjalla One and Inter Display are used under the terms of free license for commercial use 🌈
Fjalla One and Inter Display are used under the terms of free license for commercial use 💛 Fjalla One and Inter Display are used under the terms of free license for commercial use 🌈
Fjalla One and Inter Display are used under the terms of free license for commercial use 💛 Fjalla One and Inter Display are used under the terms of free license for commercial use 🌈
Focal Systems – AI Retail Automation Rebrand
Focal Systems – AI Retail Automation Rebrand
DBS led the rebranding of Focal Systems, a leading provider of AI-powered retail automation. The goal was to elevate the brand’s visual identity to match its cutting-edge technology and enterprise clientele, including Walmart and Carrefour.
DBS led the rebranding of Focal Systems, a leading provider of AI-powered retail automation. The goal was to elevate the brand’s visual identity to match its cutting-edge technology and enterprise clientele, including Walmart and Carrefour.
Client
Focal Systems
CAtegory
Creative Direction, Brand Design, UI Design
ARTIST
Igor Sedko
Product Duration
4 Weeks
Web, Presentation, Marketing Collateral, Branding, Framer
We redefined the brand system with a cleaner, more authoritative design language — balancing technical precision with clarity and scale. This included updated typography, a refined color palette, new iconography, and scalable UI components.
The rebrand extended across web interfaces, sales decks, internal materials, and marketing assets, ensuring consistency across every customer and stakeholder touchpoint.
We redefined the brand system with a cleaner, more authoritative design language — balancing technical precision with clarity and scale. This included updated typography, a refined color palette, new iconography, and scalable UI components.
The rebrand extended across web interfaces, sales decks, internal materials, and marketing assets, ensuring consistency across every customer and stakeholder touchpoint.
We redefined the brand system with a cleaner, more authoritative design language — balancing technical precision with clarity and scale. This included updated typography, a refined color palette, new iconography, and scalable UI components.
The rebrand extended across web interfaces, sales decks, internal materials, and marketing assets, ensuring consistency across every customer and stakeholder touchpoint.
Key Deliverables:
Brand audit and new identity system
UI redesign for marketing and enterprise portals
Design system and asset library
Art direction for visual storytelling and data presentation
Collaboration with internal teams for rollout consistency
The updated identity strengthened Focal’s positioning as the category leader in AI-first retail solutions.
Brand audit and new identity system
UI redesign for marketing and enterprise portals
Design system and asset library
Art direction for visual storytelling and data presentation
Collaboration with internal teams for rollout consistency
The updated identity strengthened Focal’s positioning as the category leader in AI-first retail solutions.
Brand audit and new identity system
UI redesign for marketing and enterprise portals
Design system and asset library
Art direction for visual storytelling and data presentation
Collaboration with internal teams for rollout consistency
The updated identity strengthened Focal’s positioning as the category leader in AI-first retail solutions.
Landing Page
fusemi.io - Landing Page
Landing Page
fusemi.io - Landing Page
Landing Page
fusemi.io - Landing Page
UI/UX Design for Geotechnical Monitoring Platform
Canary Systems – UI/UX Design
UI/UX Design for Geotechnical Monitoring Platform
Canary Systems – UI/UX Design
UI/UX Design for Geotechnical Monitoring Platform
Canary Systems – UI/UX Design
Frequently
Frequently
Frequent
Asked Questions
Asked Question
Questions
What types of strategic design services does DBS offer for ambitious startups and growing businesses?
How does a DBS Design Subscription work, and what are its key benefits for my company?
How does DBS help in creating a new brand from scratch or rebranding an existing company?
Can DBS help my startup create a Pitch Deck that truly attracts investors and secures funding?
What is DBS's approach to website design to ensure high conversion rates and lead generation?
How does DBS ensure effective user experience (UI/UX) design that boosts engagement and retention?
How do I start a design project or consultation with Design Business Solutions?
What types of strategic design services does DBS offer for ambitious startups and growing businesses?
How does a DBS Design Subscription work, and what are its key benefits for my company?
How does DBS help in creating a new brand from scratch or rebranding an existing company?
Can DBS help my startup create a Pitch Deck that truly attracts investors and secures funding?
What is DBS's approach to website design to ensure high conversion rates and lead generation?
How does DBS ensure effective user experience (UI/UX) design that boosts engagement and retention?
How do I start a design project or consultation with Design Business Solutions?
What types of strategic design services does DBS offer for ambitious startups and growing businesses?
How does a DBS Design Subscription work, and what are its key benefits for my company?
How does DBS help in creating a new brand from scratch or rebranding an existing company?
Can DBS help my startup create a Pitch Deck that truly attracts investors and secures funding?
What is DBS's approach to website design to ensure high conversion rates and lead generation?
How does DBS ensure effective user experience (UI/UX) design that boosts engagement and retention?
How do I start a design project or consultation with Design Business Solutions?
